Spear said that he is very cautious when it comes to making broad predictions in an unclear environment, but he also noted that some of the hardest-hit industries, such as airlines and tourism in general, are starting to rebound. Of course, it may be affected by omicron or the upcoming COVID-19 variant. Clients of TreviPay are still making digital transformations, nevertheless.
The takeaway, according to Spear, is that even though there are many parallels between where we are now and where we were in 2020, “I think we’re in a much better place overall in terms of the resilience of the businesses, the amount of cash they have, and how they’ve adapted to this changing world.”
One of these changes is the widespread adoption of digital-first approaches to everything, including payments. Therefore, B2B clients look forward to similar experiences to those they are used to in their everyday life.
Businesses may still give consumers a seamless and frictionless experience even if B2B transactions are far more involved than the typical one-to-one consumer purchase. Spear also saw that a growing number of his clients wanted to personalize the entire experience for their own customers, suppliers, or business partners.
Spear emphasized that a service provider like us must truly disclose what we do through services or [application programming interfaces (APIs)] in order for the end customer to incorporate your abilities at the proper times in their connection with their client.
Although there has been strong demand for TreviPay’s services across a variety of industries, it has been particularly strong in the manufacturing sector. This is because manufacturers are currently rethinking their distribution models and go-to-market plans in response to the pandemic in an effort to be more approachable to their end consumers.