According to a business press release, AB InBev, the owner of Budweiser Brewing Group U.K., plans to introduce its B2B eCommerce platform, branded BEES, in the U.K., which will give retail customers more information and flexibility.
Users will now have access to a more seamless order experience and communication via the platform as Budweiser Brewing Group focuses more on a digital experience for merchants buying from the company.
Owners of businesses will be able to search for things, place orders, schedule deliveries, manage to invoice, and much more. BEES was developed in the Dominican Republic in 2020 and is now used in over 17 countries.
“AB InBev’s growth strategy is technology-driven, and bringing BEES to the UK is an exciting step forward in our company’s digital transformation.” As a member of the BEES founding team, I watched the platform’s development from the start. We use data and technology to create shared prosperity for our business partners and communities. BEES, which is already ranked among the top ten eCommerce marketplaces in the world, has the ability to increase productivity across the board for all enterprises in our ecosystem.”
