According to McKinsey study, the metaverse will provide a world of opportunity for businesses and generate up to $2.6 trillion in trade volume by 2030.
Sascha Münger, Worldline’s metaverse specialist, even refers to the immersive virtual world as “the sales channel of the future,” implying that it “may perhaps be the next commerce channel alongside point of sale (PoS) and eCommerce.”
According to Münger in an interview, such potential is why Worldline chose to build a retail mall within Decentraland earlier this month, allowing its merchants to establish a Web3 presence and capitalise on the opportunities the virtual world provides.
The French company has also collaborated with three technology innovators — 42Meta in Germany, Threedium in the United Kingdom, and Metyis in the Netherlands — to provide optional add-on packages such as augmented reality, a mix of physical and digital products, and targeted advertising on different plots of land in the shopping mall.
“That means you can walk through Decentraland, see a Worldline merchant’s ad, and then jump directly to the merchant’s shop in our mall,” he explained.
So far, nine customers have visited the virtual shopping mall, including German direct bank Consorsbank and Swiss luxury hotel The Chedi Andermatt. According to Münger, the low-cost opportunity to showcase their products and conduct business in the metaverse is just one of the factors that make it an attractive option.
