Mytraffic, a French location analytics company, has received a Series B investment of 30 million euros ($30.1 million).
According to reports released on Tuesday (Nov. 8), the funds would help the company expand across Europe and hire in a number of countries. It will also help Mytraffic build solutions that give insights into tourist patterns and purchasing habits, complementing the company’s footfall data, car traffic, and visitor profile capabilities.
Furthermore, the business believes that the money would enable it to provide cities and merchants with location analytics – real-time data on real-world consumer journeys aimed at mimicking online analytics.
As previously said, as customers’ everyday activity shifts between physical and online channels, the ancient adage “location, location, location” has come to apply to every business — not only developers, city planners, merchants, and restaurants.
According to Gary Little, CEO, and president of Foursquare, the insights from the data that travels with consumers — what they do and where they do it — may help enterprises fine-tune their interactions in real-time, allowing them to create ideal experiences for customers.
In many cases, this is happening on a hyper-local level, with many people continuing to work from home and coming out to shop or to the office only once or twice a week.
Little described the pandemic years as a “fascinating time” for keeping an eye on actual, physical human movement.
